BookF27 – A platform for Fashion and Style

Elmaz by Momo

Fancy heading to Morocco? Well, skip the hassle of flights and head to Elmaz by Momo where you'll be transported to the gorgeous cafes of Ma... Read More

Haider’s Aesthetics

He’s 47 years old and has established an empire; he’s well known and appreciated within the tight circle of fashion enthusiasts and he likes... Read More

The Invasion of Sportswear

The luxury sector in fashion has been dead for a few years now. It is common knowledge that brands have been surviving for the longest t... Read More

Morroco’s Photographers

  If the spirit of Arabia as portrayed in old Hollywood movies intrigues you; then we highly recommend you visit Morocco a... Read More

The Future of Lanvin

  Two days ago, Derek Blasberg tried to give us a break down of who’s creatively in charge of which brand while hosting the Daily Front Row... Read More

Hello Coco Beach & Coco Neige

Oh Chanel, just when we thought you couldn't get any better, you launch your very own swimwear and snow range. Give a warm welcome to Coco B... Read More

The Khaleeji Trend

The Fashion Industry has always been influenced by events that happen around the world. From festivals to political movements, creative directors have always used these historical changes to positively influence their consumers and make the uncommon acceptable and even trendy. Despite the negativ... Read More


Bringing back the anti-humble trend of the 1990’s and making space for the new-rich of this world, logomania is the one trend that we might never be able to fully grasp or get rid of!  That’s for those of us who love clothes and fashion for what it is and absolutely not for what it could represent w... Read More

 Maison Margiela By the Fireplace

It's not everyday we come across a fragrance that evokes the warmth of a cosy, crackling fireplace in midwinter so when we do, we're certainly not letting it go! Especially because we live in the land of sun all year round. Part of the Replica Collection by Maison Margiela, this 2015 fragrance is... Read More