BookF27 – A platform for Fashion and Style

Balmain & Beyoncé

Nearly three months after the most unforgettable and iconic music performance to ever go down in history, aka #Beychella, Balmain, and Beyon... READ MORE

The Must-Have Skirt

After we saw Victoria Beckham rocking a maxi white silk skirt on the streets of London a few days ago we are obsessed with the clothing piec... READ MORE

Louboutin Lashes

If there’s one beauty product we rely on to keep our look in check, it’s without a doubt mascara. Just a few swipes can dramatically change ... READ MORE

Dine with Dalí

Salvatore Dalí needs no introduction; the late artist is a Spanish surrealist painter best known for his striking surrealist work, his piec... READ MORE


After the success of our Medkhan feature that highlighted the most beautifully designed Medkhans, we have decided to light the way and featu... READ MORE

Summer Colors

Summer is well underway as our Instagram feed proves it. It’s blowing up with holiday pictures of friends and bloggers at the beach, working... READ MORE

The Kardashians-West for Fendi

There is something in Chris Jenner's genes, which makes all her daughters super successful - we do not know what and how, but we want it too... READ MORE


Western-inspired details, sleek lace-up boots, plush velvet clutch bags and modern, geometric totes: look to these elegant finishing touch... READ MORE

Erdem x NARS

Not all collaborations are created equally and the one between NARS and Erdem is one we've been waiting for with bated breath. The love affa... READ MORE

The Fall Of The Fillers

Up until recently, big lips were the bushy brows of beauty. Everyone wanted them and just like that, they became the most coveted accessory amongst the style set and beyond. Kylie Jenner may spring to mind as she was allegedly the reason behind this surge of augmentation in 2016 after stepping ou... READ MORE

BTS: The most influential – Christine Centenera

Who is Christine Centenera? Her name has been thrown around the fashion circles and press for the past few years but even more so since she started working with the Kardashian West clan and with Virgil Abloh after his Louis Vuitton role. Today we dive into the incredible journey and talent of the st... READ MORE

Don’t judge the shoes

Nothing has divided the fashion community like the new Haute Couture SS18 Dior shoes; with Instagram posts from big bloggers taking polls about them, they have blown up on everyone’s feed and are causing a frenzy! The Dior Surreal- D shoes with a “Choc” heel of 6.5cm come in two versions; one in ... READ MORE


First, we notice the small bag during fashion week, then we saw it appearing in some of our favorite Instagram profiles. Shaped as a basic non-branded shopping ... READ MORE

24 hours in Salalah

Looking for a quick escape? Or a road trip that will take you somewhere magical? Look no more, we have found the perfect paradise spot within a 5-hour dri... READ MORE

Haus Beauty

It was Kylie Jenner who started with Kylie Cosmetics, then Kim Kardashian launched KKW Beauty and Rihanna - Fenti Beauty. Jeniffer Lopez followed them with a co... READ MORE


After seeing it on Kendall Jenner, Rihanna, Gigi Hadid and Kim Kardashian we must admit that the fanny pack is on our shopping lists for the past few months. Or... READ MORE

La Bomba

The exaggerated straw hat categorically falls into the eye of the Spring / Summer 2018 trends, thanks to the collection of the French brand Jacquemus. Besides, ... READ MORE

Nina’s Lashes

The variety of faux lashes on the market is countless but when an established makeup artist that we love launches her own collection we like to pay attention. N... READ MORE

Skinny is Ugly

Last month I was meeting a good friend of mine for lunch at a very hip place in the city, we sat down and I ordered a pizza, something I regularly do, you see I... READ MORE

Midnight Zero Zero

If the images of Marie Antoinette’s candy-coloured shoes in Sophia Copolla’s movie still fill you with envy, then Midnight 00 or Midnight Zero Zero is the new b... READ MORE

Face to Face – Yasmin Al Mulla

Yasmin Al Mulla may be known for her namesake YNM but it's her distinctive aesthetics that she transmits to everything around her that's truly fascinating. The ... READ MORE

Must-have CC Cream

Whether you want to take a minimal approach to makeup or you're simply after a healthy, dewy finish, colour correctors are the way to go but fret not because we... READ MORE

Screenings at the Louvre

Looking to have an interactive cultural experience? This summer The Louvre Abu Dhabi has you covered. It has created Cinem’Art; an initiative for th... READ MORE

Shine Bright Like A Diamond

Singer slash make-up guru Rihanna certainly knows a thing or two about what women want in their beauty routine this summer. We're talking about a flaw... READ MORE

Suit It Up Like Dior

As of 2016, if there’s one thing the fashion CEOs have made clear is that business is more important than image, hence the constant change of crea... READ MORE

Clothes of Eternal Summer

The story is one we have all experienced; Rebecca Hessel wanted to get married and needed bridesmaid dresses, alas she couldn’t find any that she li... READ MORE

Revisiting a classic

The tennis bracelet is a classic and it can be seen on almost every women’s arm next to the Love bracelet by Cartier. With its different diamond sha... READ MORE