A new shopping experience – BookF27

A new shopping experience

The iconic Boutique1 reveals a new online shopping experience

One of the most iconic Dubai multi-brand stores Boutique1 has relaunched their website introducing same day delivery in UAE and London, as well as an Omni-Channel shopping experience.

The store that has a selection of international brands such as Azzedine Alaia, The Row, Helmut Lang, Sonia Rykiel, 3.1.Phillip Lim, Isabel Marant, Elie Saab, Proenza Schouler, Victoria Beckham and others, is one of the most iconic stops on the Middle Eastern fashion map.

The relaunched website includes a host of new features including faster check-out, seamless Omni-channel shopping, hot-off-the-press Fashion Insider content and improved shipping. Boutique1 offer express global delivery with free express delivery to the UK and the UAE, same-day delivery available in London and the UAE, and a click and collect service. You can also shop seamlessly between our online and offline stores in four different currencies – GBP, EUR, AED, and USD.