Balmain & Beyoncé – BookF27

Balmain & Beyoncé

Nearly three months after the most unforgettable and iconic music performance to ever go down in history, aka #Beychella, Balmain, and Beyonce are at it again. The pair has decided to finally give a small piece of their long-time collaboration to their respective fans by dropping a collection! Not only was Beyoncé the first black woman to ever headline the festival, but her two-hour long performance is remembered for her incredible tribute to Historically Black Colleges, the marching bands, and of course the cropped “BAK” hoodie that everyone couldn’t stop talking about. Performance outfits that were all sketched for Bey by Balmain of course.  Creative director, Olivier Rousteing had been designing Queen Bey’s performance outfits since the Mrs. Carter World Tour back in 2013. Something that was once exclusively for Beyoncé can now be the property of a die-hard BeyHive fan.Rousteing announced the long-awaited collaboration via Instagram stating “When Music Meets Fashion.”  But as usual, everything done in Beyoncé’s fashion is always so tight lip that no one could have anticipated or even dreamed of that type of merch. The collection features the exact pieces Beyoncé wore at the festival in both colors Yellow and Pink. It ranges from t-shirts of 295$ with the printed BAK letters to college letter hoodie sweatshirts. The cropped hoodie worn by Beyoncé retails for 595$ (that one is almost sold out) to a whopping 1790$, and finally, the standard hoodie that also comes in black is 895$.

The Balmain For Beyoncé collection has been available at the Balmain Flagship store in Paris and other selective cities as well as online. Fans can also find it amongst other merch on Beyonce.com. And of course, to make it available to a broader ready-to-wear audience, the collab is also accessible via e-commerce websites such as Barney’s.com and Net-a-Porter. The proceeds will go to the United Negro College Fund which will provide scholarships for both black and general students in 37 HBCU colleges and universities in the United States.

By Anne-Isabelle Saint-Pierre