Hello Happy By Benefit – BookF27

Hello Happy By Benefit

We seldom come across packaging that makes us squeal (in a good way) but Benefit’s latest foundation has done just that. Give a warm welcome to the seriously adorable Hello Happy, the latest addition to the Benefit family.

Its sheer, lightweight formula promises to blur out any imperfections and fine lines without concealing your skin’s natural beauty. In other words, it aims to enhance rather than conceal. However despite the positive vibes, the foundation received a mixed reception as people complained that 12 shades is too little, especially when compared to other brands. Rihanna’s Fenty foundation comes in 40 different shades. Benefit addressed the issue with the following statement:

“At Benefit, we believe makeup should be easy and fun. Hello Happy simplifies the foundation selection experience with an approachable, easy-to-shop 12-shade system. To ensure “Happy looks good on YOU,” we developed the range to reach a wide spectrum of skin tones from light to deep. We tested our shades on over 500 women globally … We didn’t stop tweaking the shades until 100% of the panelists were happy with their shade! We carefully crafted our 12 shades to reach a broad range of skin tones. Among 12 shades, 42% of Hello Happy’s shades are Medium-to-Tans, 33% are Deeps, and 25% are Lights…it’s a Happy Balance! Can’t find your shade? Please let us know! We are always listening to our customers and striving to meet your needs. Our goal is to turn your frown upside down!”


By Sarah Jimaa