“It’s official guys!! We’re launching our own fragrance!!” Said Mona Kattan, sister and business partner of the region’s favourite beauty mogul Huda Kattan. “I love perfume. I love it so much that I have dedicated an entire room in my house to perfume,” Mona reveals in an episode of their reality television show, Huda Boss. “I feel like this project is a special baby for us and having a brand born out of social media, it’s really important for us to capture content every step of the way.”
34-year-old Huda has amassed a personal net worth of $550 million while Huda Beauty is valued at $1 billion, however, this debut fragrance is sure to elevate her status to new heights. Her eponymous label has made the Dubai-based beauty a household name thanks to an array of award-winning eyeshadow palettes, highlighters and liquid lip kits but this beauty blogger-turned-businesswoman shows no signs of slowing down. The news of the new perfume broke on her Facebook Watch reality television show and while we are yet to discover the details behind the notes or even the release date, we’re pretty sure this will be on the top of every beauty connoisseurs wishlist.
By Sarah Jimaa