For the past couple of years, a lot of international brands such as Alexis Mabille, Stella Jean, and Carolina Herrera seemed to have understood that Ramadan is the prime time for sales in the Muslim calendar. In 2016, the online international retail store Net-a-Porter had a “Get Ready for Ramadan” campaign by teaming up with designers such as Missoni and Etro to deliver curated and exclusive pieces for the region. The modest women of the Middle East want to look their best, have an entirely new wardrobe for the festivities and countless family gatherings, which makes sense for brands to propose new styles and pieces.
In May 2017, with the help of renowned digital creative and fashion stylist Natalia Shustova also known as @shoestova, Michael Kors kicked off their very first Ramadan collection in Dubai. As it was a great success, the American brand known for its glamorous and jet-set style has decided to launch another capsule collection for the region featuring a total of 19 MICHAEL Michael Kors pieces including six handbags.
The brand celebrated its launch in Dubai on April 11th at the Five Palm Jumeirah and the following week on April 19th; it will be launched in Jeddah, KSA. The collection has two modestly cut kaftans, three type of footwear, flat sandals in three different colors, two pair of sneakers in white and gold, and two pairs of high heels. A range of accessories is also available featuring the “Mercier Studio Bag” a crossbody leather bag in exclusive colors: Admiral, oat, and bright red; The “Jade Clutch” in identical colors plus a metallic gold style with the same graphics leather floral motif. Also available is are a small wallet and card holder with the same floral motif in gold.
The pieces will be exclusive to the Middle East for the month of Ramadan and available in stores in May.
By Anne-Isabelle Saint-Pierre