MEDEA – BookF27


First, we notice the small bag during fashion week, then we saw it appearing in some of our favorite Instagram profiles. Shaped as a basic non-branded shopping bag if you look closer you will notice a small logo in gold. After a quick survey, our team discovered that the small shopping bags are from a brand called Medea and definitely will become the new IT-bags of the season.

Made of fine leather and shaped as a basic non-described shopping bag, Medea is a bag to watch. Created by the Italian twin sisters Giulia and Camilla Venturini (ex-models, artists and very chic people), the brand philosophy is simple. “We always were into bags and would spend money on those instead of clothes, so we thought, why not make a very fine leather bag that is shaped like a shopping bag?” Giulia and Camilla use a matte calfskin leather and manufacture the Prima bag in Verona, with the idea to create a modern simple bag that you can use for day and night. “We are not very girly, so the product is simple and elegant and can be used for day or night. It doesn’t make you look like you have a fancy, feminine bag, but more like you have a cool bag,”

The brand named after the Pier Paolo Pasolini’s 1969 movie about the Greek sorceress Medea, launched its first collection called Prima this July and will be available at Dover Street Market and Selfridges as well at